Brand awareness is big business! Most companies spend between 2% and 10% of their sales income on boosting their company name.
But so many brand managers and company owners are lacking ideas to increase brand awareness.
Want to learn more about the best and most creative ways to grow your company name. Read on for five tips on how to increase brand awareness.
1. Increase Brand Awareness With Social Media
In the modern world, business is going increasingly digital. If you aren’t fully present inside the virtual world, you’re missing out on so much potential brand recognition.
A website is good, but it’s not enough on its own. You need good social media content to draw in potential customers and spread your reach far and wide.
With a solid social media strategy in place, you could even see your content go viral! When a post picks up traction, there’s no knowing where it will end.
2. Invest in Sponsorships
Sponsorships are one of the best ways of getting your brand name into the public conscience. When your name is plastered on a sports team’s uniforms or a billboard, your brand recognition should go through the roof.
The beauty of sponsorships is their versatility. Depending on your budget, you could sponsor everything from the local little league team to the side of an international airplane!
3. Give Out Merchandise
Distributing branded merchandise is one of the best ways for a company to spread its name far and wide. It’s a win-win situation. The general public gets something for free, while your brand gets pro-bono advertising!
You probably have something similar in your own home. It might be a branded tote bag or a toy from a Happy Meal. Whatever it is, you’ve likely been building brand awareness for that company yourself, even if you didn’t know it!
A website like bigtprinting.com can help you to create attractive wearable merchandise. They can produce custom embroidered shirts or company logo shirts for you to give out at events or in promotions!
4. Run Email Marketing
We’ve already mentioned how important social media marketing is. But some of the older digital tricks work well too.
Email marketing is an excellent way of building brand recognition. By keeping in regular touch with existing customers who sign up for an email newsletter, you’ll let them know about current goings-on and keep them in the loop.
5. Get an Endorsement
Everyone has their favorite celebrities. And when you see a beloved athlete or actor using a certain product, you might be inspired to try it yourself.
That’s the power of an endorsement! If you can contract a well-known person to endorse your product, you’ll benefit from massive exposure.
You don’t have to be endorsed by an individual. Organizations can provide solid endorsements too. If a local library or school district decides to use your product or service, that could be a great investment too!
Enjoy a Treasure Trove of Knowledge
There’s a lot more you can do to increase brand awareness! When you think outside the box, there are so many ways you can get your name out there and into the public conscience.
We hope you now have a better understanding of how to increase brand awareness. Looking for more informative articles on a range of topics? Check out our blog for a treasure trove of content!
