Becoming a YouTube Creator is quite easy. All you need to do is create an account, post videos and wait for the money to roll in. Wrong!
Successful creators will tell you that building a successful YouTube channel is hard work. With YouTube’s new rules for becoming monetized means creators need to put serious thought into building their channels. This means producing consistent quality content that people want to see.
For those individuals wanting to create a beauty platform, there is a lot of competition. You will need to be a certain uniqueness to your channel. It won’t be impossible to build a successful channel but it will require dedication and commitment.
There are over 1.8 billion monthly logged-in users on YouTube. Your target audience is waiting for what you have to offer.
Keep reading for eight tips on how to how to start a YouTube channel.
1. Have a Strategy
One mistake people make when starting a YouTube channel is doing so without a game plan. They see other YouTubers having great success and think because they have similar interests they can create a channel also.
Oftentimes people don’t bother to research the market they are creating content about. This can lead to putting out misinformation.
If you want to take your channel serious and want to be taken seriously, educate yourself. This includes having a strategy to grow your channel and making time to produce quality content.
2. Focus on Building a Brand for Your YouTube Channel
Individuals who take their YouTube channel seriously see it as a business. Their first order of business is building a brand around their content.
Before their channels go up they have created a name, tagline, color scheme, and more. Their intro is professionally done and they have designed a logo.
The importance of creating a brand is that as your channel grows YouTube has creator levels. Once you have at least 10,000 subscribers you can sell branded merchandise like t-shirts, mugs, and other items. Having a successful platform means you’ve probably built a dedicated following.
As you continue to grow new opportunities will open up to give you increased exposure.
3. Plan Out Your Content
If you want to be considered an expert in the field of beauty, plan out your content. This means doing your research on the topic. Have facts to support your views.
When doing demonstrations you don’t have to talk through the process, especially if it is a task that will take more than 15 minutes to perform. Speed up the video and overlay it with YouTube royalty-free music. This will keep you from earning the dreaded copyright strike.
You will also want to be mindful of the images you are using. You only get 3 copyright strikes so don’t push it. Either use images you created or find free YouTube channel art that is not copyrighted.
4. Be Consistent and on Brand
Consistency is vital to growing our YouTube channel. This doesn’t mean you have to post new content every day or multiple times a day. Consistency is posting at a set time and day and sticking to it.
Some channels post every day at noon. Others may post only on Monday’s at 10 am. You don’t have to be that specific but you don’t want to be sporadic.
Even if you have a set schedule you can still post other content. Your subscribers will see this as bonus content and love you even more.
Another way to chart out content is by having topics. For a beauty channel, you could break content into different categories. Try a new hairstyle a week, give make-up tips, or do fashion and accessory hauls. This will give you more things content for your channel.
5. Implement SEO Strategy
Search Engine Optimization (SEO) has a place in getting your YouTube content at the top of the platforms search engine.
To grow your channel you need people to know your content exists. Knowing how to title your videos, which keywords to use and the best times to post new content is important.
When a topic in your genre is trending utilize it to your advantage. If Kylie Jenner comes out with a new lipstick use Kylie Jenner and lipstick in the title. You also want to use them in your list of keywords.
YouTube allows creators to insert up to 15 keywords or terms in the video setup.
6. Engage with Your Audience
People love to be recognized. They also want to know their support of your channel is noticed and appreciated. There are several things you can do to recognize loyal supporters.
Set aside time to acknowledge people that comment on your channel. This could be liking their post with a heart or leaving a comment. You can also do a new subscriber role call at the start of your videos.
7. Utilize Live Streaming
If you want to grow your channel quick, take advantage of YouTube’s live streaming. It is available to anyone with an account. After the live stream, you can take the content down and edit it.
Once you reach 1,000 subscribers, your YouTube channel is eligible for SuperChat. This is a feature that allows viewers of the live stream to make a donation and have their comments in the live chat highlighted for better visibility. The YouTube creator earns 70% of the donation.
8. Share Content on Other Social Media Platforms
To gain more traffic for your YouTube channel utilize the share feature. You can share links to your Facebook, Twitter, Pinterest, and other platforms.
For optimum effect, it is recommended that you use the share buttons on the actual video. This will allow for the title, thumbnail, and description to transfer in an attractive clickable link to your other channels.
It’s Time to Create!
We hope our article has inspired you to start your YouTube channel. If you have a passion for beauty, go ahead and share it with the world. You never know where it could lead.
Once you have your channel up and running check out our beauty blog for topic inspiration.
