If you walk into any of the more than 100,000 beauty, cosmetic, and fragrance stores in this country, you’ll instantly be surrounded by lots of bottles. The shelves in these types of stores will be filled to the brim with more bottles than you could possibly count.
But you’ll notice one thing when it comes to these bottles: They’ll all be different sizes. Companies that specialize in manufacturing cosmetic products use various bottle sizes to package them up.
It’s important for those in the cosmetic industry to pick out the right cosmetic bottle sizes for their products. It’s going to impact everything from how much their products cost to what their products look like sitting on the shelves in stores.
Find out how companies should go about choosing the right bottle sizes for their cosmetic products below.
Begin by Learning About the Different Cosmetic Bottle Sizes
First things first: Before cosmetic companies can decide which bottle sizes would work best for them, they need to learn about the actual sizes. There are usually lots of different bottle sizes that can be utilized as a part of cosmetic packaging.
Here are just a few of the most common cosmetic bottle sizes available:
- 3ml
- 5ml
- 15ml
- 20ml
- 30ml
- 50ml
- 60ml
- 80ml
- 100ml
- 120ml
- 150ml
- 200ml
There are more cosmetic bottle sizes than you might imagine. It’s why cosmetic companies should always kick things off by getting a feel for what their options will be.
Decide Which Cosmetic Bottle Sizes Would Work Best for Which Products
Once cosmetic companies know which bottle sizes are available to them, they should make every effort to match the right products up with the right bottle sizes.
For example, if a cosmetic company is packaging up, say, lotion, they’re probably not going to want to go with a 3ml bottle. Unless they’re creating a travel-size bottle of lotion, this size bottle won’t get them very far.
They would be much better off going with a larger bottle of lotion so that they’re able to provide their customers with more bang for their buck. They can also increase their profit margins by taking this approach.
At the same time, a cosmetic company is likely not going to want to package something like serum up in a 100ml bottle. This is going to make serum cost way more than most people can afford. It would be a better idea to package serum up in a 3ml or 5ml bottle.
At the end of the day, picking cosmetic bottle sizes is going to depend largely on the products that are getting bottle packaging in the first place.
Consider the Costs Associated With Different Cosmetic Bottle Sizes
As you might guess, the larger a cosmetic bottle is, the more money it’s going to cost a cosmetic company. It’s why cost needs to be taken into account when a cosmetic company is considering which bottle sizes to go with.
If a cosmetic company is still on the smaller side and trying to get its name out there, they should opt for smaller bottles at the start. These bottles will help them to push their products out into the world without costing a small fortune.
Once a cosmetic company begins to get bigger and bring in a lot of customers, it’ll make sense for them to start using bigger bottles. They can put a product into a larger plastic packaging bottle so that they can turn a larger profit on it.
Figure Out Which Cosmetic Bottle Sizes Will Work With Different Labels
As we alluded to earlier, there is certainly no shortage of bottles in the average cosmetics store. As a result, the companies that sell products in these types of stores will need to be mindful of coming up with killer labeling design ideas.
They’ll also need to select cosmetic bottle sizes that will work well with the labels that they come up with for their products. If these labels are either way too big or way too small for their bottles, it’s going to hurt their overall appearance.
Cosmetic companies need to have all their products looking their absolute best in stores. For this reason, they need to choose bottle sizes that will complement the labels that will be put on them.
Test Out Cosmetic Products in Different Bottle Sizes
To be successful, cosmetic companies need to get into the habit of experimenting early and often. They need to tinker with their products to get them to look, feel, and smell their best.
They also need to take this same approach to choosing bottle sizes for their products. They can’t be afraid to test their products in different bottle sizes to see what yields the best results.
Additionally, cosmetic companies need to experiment with the different types of bottles that they use. They might find that their products will be easier to use when they’re put in HDPE bottles. Or they might find that their products will last longer when they’re put in amber glass bottles.
Whatever the case, cosmetic companies shouldn’t be shy about putting different bottle sizes and materials to the test. It should put them in a position to pick out the right bottle sizes and materials in the end.
Cosmetic Companies Need to Choose the Right Bottle Sizes for Products
It doesn’t seem like choosing the right bottle sizes for products should be a top priority for cosmetic companies. But believe it or not, picking out the right bottle sizes is one of the most important things that cosmetic companies have to do.
If a company chooses the wrong size bottles, it might result in their products sitting on store shelves untouched. It might also affect their bottom line and put them out of business eventually. Companies need to keep this in mind and choose their bottle sizes accordingly.
Look for more tips that will help those in the cosmetics industry by browsing through the rest of our informative blog articles.
