You may have seen ads for the Kate Hudson activewear line, Fabletics, on tv or in magazines and chalked it up to just another celebrity endorsement… but it’s so much more than that.
Since the company started back in 2013, Kate has helped them grow to an over $250 million revenue run rate. And that’s done by more than just a pretty face.
So what exactly makes this brand so special and successful? Well here are five facts that may shed some light on that for you.
1. Kate Is Very Hands-On
While it’s easy to believe many celebrities lend their face to a brand in the name of endorsement, and the relationship ends there, that is not the case with Kate Hudson and Fabletics.
Kate is the very definition of a girl boss. In fact, she helped co-found the brand.
From the beginning, she has been heavily involved in budgets and the design process. She looks at the sales numbers on a weekly basis, knowing which products are selling and which ones are not. She even made a marketing video herself using her very own iPhone.
2. Fabletics Is All About You
When you get started at Fabletics, they give you a quiz to get to know you. It’s a quiz that Cher tweeted her distaste for, but it is only given to each person to learn the fashion taste and the lifestyle of the customer. Products can then be recommended and tailored to those customers’ needs.
They also use that data to help with future product designs. They only want to make clothing that people want to wear!
3. Fabletics Isn’t Just Exercise Clothes
If you need some Koozies fast, you’ll be out of luck, but Fabletics does offer other activewear accessories. They also carry swimwear, casual-wear dresses, and shoes.
And did you know they also have a men’s line? Yep. You can deck out the man in your life with Fabletics men’s tops and bottoms while you stock up on your own active wardrobe.
4. Demi Lovato Is Onboard
Singer Demi Lovato is not only a major fan of the Fabletics brand, she is also a design collaborator for the Kate Hudson activewear line. She has not one, but now three collections for the brand.
Drawn to the Fabletics’ body positivity and active lifestyle values, Lovato has released her Your Own Beat collection for 2018. New in this collection for Lovato is shoes and accessories items, which accompanies the clothing line.
5. There Are Store Locations
If online shopping is not your thing, Fabletics has brick and mortar stores located throughout the country.
With over 20 locations in the U.S., and plans to open even more, you can now walk in and try on the products without the hassle of returning anything by mail that doesn’t fit.
Conclusion: The Kate Hudson Activewear Line Is for Women on the Go
Whether you’re working hard for that summer body or running out to pick up the kids from school, the Kate Hudon activewear line has something for you that is both affordable and stylish.
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