Consumers are turning to online platforms for their fashion needs. And 60% of fashion executives now cite digital marketing as a top priority.
You must have great digital marketing in today’s competitive fashion industry. It’s what separates the winners from the losers.
If you haven’t embraced digital marketing, now’s the time.
Read on for a fashion branding guide and 3 digital marketing ideas.
Fashion Branding
No matter which digital marketing ideas you use, brand consistency is key. People should recognize your brand without seeing the name.
Logo design, colors, and environment are all key ingredients. But your brand must tell a story. You need a “why,” behind the brand. Establish a mission statement first.
Use free apps like Adobe Spark’s banner creator for consistency across ad campaigns.
Nike is one of the best examples of consistent and recognizable branding. Their mission statement: “Bring inspiration and innovation to every athlete in the world.”
Nike also makes it clear that if you have a body, you’re an athlete! Their mission resonates.
1. Snapchat
The fashion industry target audience is young and hip. And most of them use the Snapchat platform.
Snapchat is a mobile video-messaging platform available for Android and Apple. The messages are only accessible for a short time and then they disappear. It’s the perfect app for sharing your “why” and your branding story.
Put your stories on Snapchat’s Discover channel so people can find you.
2. Instagram
Instagram is another platform you can’t afford to ignore. Instagram now has one billion users, and the number keeps growing. Instagram is a photo platform. You can also post short videos.
This app is perfect for defining your style and growing your business.
Run a giveaway on Instagram and grow your following. Post a photo of the giveaway item. Have people comment on why they’d like the item.
Then have them tag two of their friends as a condition for winning. Their two friends tag two more friends and so on. This drives lots of new followers to your site.
Instagram doesn’t allow clickable links on photos or comments. Place a link to your website in the “profile” section of your Instagram. Use up to 30 relevant hashtags per photo so people can find you.
3. Facebook
With over 2 billion active users, you can’t afford to ignore Facebook. This is another platform that makes telling your story easy. Share videos and graphics on your page.
Reach your audience through targeted ad campaigns. You can even retarget potential customers by using the “custom audience” option. If someone visits your page and doesn’t buy, you can target them for a future ad.
If they still don’t buy, you can target them with a coupon.
Digital Marketing and Fashion Branding
Digital marketing platforms are great for fashion branding. Write your mission statement based on your “why.” Tell your story and stay consistent across platforms.
Make your brand recognizable through color, logo, and style. Be persistent and you’ll gain a loyal community around your brand. Keep yourself up to date and informed of all the latest fashion trends.
